导学:所谓万事皆有道,做生意也有“生意经”。生意好,企业才能在商海浮沉中立于不败之地,那么如何才能做好生意呢?
A:What do you think are the most important things to do when running a business?B: Well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.A: So, do you think workers should be paid as little as possible?B: No. If you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover. These things will increase you costs.A: How can a business maximize revenues?B: You need to invest in some advertising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.A:What else do you suggest?B:Find out what other companies charge for the same products or services. Price yourself near the lower end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.
小知识点:
企业经营常用词汇
口语对话翻译参考Revenue税收Market products市场产品Stuff turnover员工流失率Negotiate a contract缔结契约Potential customers潜在客户Purchase shares购买股票Invest in a company投资公司Do business with 和做生意Go bankrupt破产
A:What do you think are the most important things to do when running a business?B: Well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.A: So, do you think workers should be paid as little as possible?B: No. If you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover. These things will increase you costs.A: How can a business maximize revenues?B: You need to invest in some advertising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.A:What else do you suggest?B:Find out what other companies charge for the same products or services. Price yourself near the lower end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.
小知识点:
企业经营常用词汇
口语对话翻译参考Revenue税收Market products市场产品Stuff turnover员工流失率Negotiate a contract缔结契约Potential customers潜在客户Purchase shares购买股票Invest in a company投资公司Do business with 和做生意Go bankrupt破产